In a Digital First world, it is extremely essential for a brand to maintain a strong online presence. And for this to happen, a brand needs a Digital Marketing team which is capable of effectively communicating the business to its customers across all channels. A lot of companies are striving to take their marketing in-house, it is purely because of the fact that a lot of Digital Marketing Agencies (DMAs) are not providing real measurable value for their clients. But this just means it is the best time for high value-driving Digital marketing agencies to establish themselves in the digital space.
A vendor focuses on one-time business. A partner will evolve in their support along with your busienss overtime Make sure you are looking out for a partner and not a vendor.
Why should you hire a Digital Marketing Agency?
- They help you expand your marketing team at a professional level with a limited budget.
- Drive better results with more minds and relevant industry experience.
- Deploy respective experts like Social media manager, SEO expert, Content writer for the respective job profile.
- Save more time to focus on business operations while you make a consistent footprint in the digital medium.
1. A good DMA needs to be Nimble
When I say a good DMA needs to be nimble, I mean 2 things. One, they should be capable of bending with the changes in business or market plans of the client. When it comes to business, nothing ever is constant. An adept agency should have the process and culture in place to be able to accommodate any changes that come their way.
2. Design-to-Market Capability
Digital Marketing these days is a lot more than just running ads or campaigns. It is about the process and about adapting to the inbound mindset. It helps to have the agency work with the client’s internal teams to understand the business better and build services to drive measured results.
A well experienced DMA will know how to build strategies around compelling content that will make customers want to come back to a brand. It is important to build value and reputation around a brand in a way that draws people in, as opposed to creating a disruptive marketing experience.
3. Continuity and Relationship Nurturing
By “Continuity” , I mean an agency that not only focuses on short term results but a one that designs an overall marketing strategy aimed at building long term brand value in the business.
Though campaigns are an integral part of a marketing strategy, there is a chance that it could distract an agency from the overall big picture. The long term goals of a client are as important as running successful marketing campaigns because at the end of the day, it is these goals that will be measured by a business to determine ROI.
4. Data Transparency
Data Transparency is highly essential to be able to measure the results of Digital Marketing activities. Clients benefit best when data is shared openly with them so they can use it to gain useful insights.
Therefore, the source data needs to be available to the client so they can make any changes/alterations to the marketing plan based on the insights driven out of it. A good DMA establishes partnership relationships with their clients by doing what works for the greater benefit of the both.
5. Needs to be Agile
A great agency should always be ready and on its toes. They must have a strong in-house team who can understand and appreciate various business decisions taken by a client and work on delivering value at a given time frame.
They must maintain a good track record of meeting strict deadlines and delivering reports ahead of time. And above all, a good DMA must have the ability to build scalable marketing technology models while delivering incrementally.
Choosing the right Digital Marketing Agency
In today’s data-driven world, companies are getting smarter about the agencies they choose to partner with. They do not want to simply go with an agency because it has good track records in the past. Marketers are looking for hybrid agencies that are both tech-savvy and value-driven.
So, it only makes sense to keep these pointers in mind before picking out your Digital Marketing Agency. But before you make a pick, it is imperative to identify the outcomes you are looking to accomplish using a Digital Marketing Agency. Workout the exact goals and ask the right questions to make sure you are committing with an agency that can deliver.
And two, A “nimble” agency must be ahead of their clients when it comes to keeping up with current trends in Digital Marketing. They must not only be aware but also be able to communicate it efficiently to the clients and make bold projections based on their testing and assumptions of new trends.