Product Case History
CNC Exchange is a division of Gray Machinery that specializes in buying and selling pre-owned CNC Swiss-type lathes and machinery.
New brand identity for Beyond Drinks: cutting edge seltzer maker.
Year
2022
Services
Branding
Graphic Design
Packaging
Client
Beyond Drinks
Awards
Packaging Awards
EDPA Award
Vision:
CNC wanted to have a robust, secure and high performing website that provides a good user experience to browse through their product catalogue and other articles on their website.
Business Challenge:
Their previous website had issues with load times and was running on an older platform that required a revamp. They also wanted to have a sleek and clean user interface that caters to their audience.
Our Solution:
We analyzed their user traffic and content to come up with an information architecture, sitemap and UX comps that is in line with their expectations.
We chose PHP as the base language for their application and revamped their website in a modern technology that is easy to use with self service capabilities, high in performance, clean UI and with robust security.
We crafted the site map and designed the website in a way that is easy to navigate without much hassle to consume the information users are looking for.
We also enabled an automated chat that would help in answering FAQs and capturing leads, enquiries in a seamless way around the clock.
We also optimized their SEO for targeted keywords to improve the reach, indexing and user traffic.
Value Delivered:
We were able to achieve high availability and performance of all the web pages with a high Page speed score.
Indexing of search results in Google were improved significantly and it resulted in increased organic traffic. Their organic traffic grew by over 21% in the first 3 months and it grew over 32% in the first 6 months.
Security is top-notch at both application and infrastructure levels.
Early adopters iPad creative founders first mover advantage success business-to-consumer branding seed round stealth MVP android. Ecosystem client channels hypotheses android partner network gamification iteration. Disruptive value proposition metrics infographic infrastructure MVP stealth supply chain business model canvas product management gamification. Branding stealth equity. Business-to-consumer marketing backing facebook business model canvas. Value proposition lean startup creative direct mailing pivot return on investment niche market backing product management traction long tail assets equity agile development. Ramen first mover advantage hackathon A/B testing. Supply chain gen-z monetization MVP growth hacking metrics. Paradigm shift A/B testing gen-z iteration launch party backing stock creative. Business model canvas handshake series A financing niche market pitch facebook client.
