Product Case History
B2C website offering personalized and seamless digital experience for customers
Winning the digital presence and reach for Ohana - UAE based EPS manufacturer
Year
2021
Services
Digital Marketing
Content Creation
Website Development
Website Support
Client
Ohana Industries UAE
Technology
WordPress
Social Media
About the Client:
Ohana DXB is one of the most successful manufacturers of high-grade polystyrene products in the United Arab Emirates and the wider Middle East region. With a 3-decade long history, they have built for themselves a solid industry presence.
Challenge:
Ohana DXB needed a platform to build its digital presence. Also, they wanted a digital partner who can share their expertise and help them build a website that can help with their online presence.
In addition to building their website, they wanted a partner who can manage their digital footprint on the web and social media platforms. Here’s a list of utilities they expected out of the website,
- Display Ohana’s products online
- Help expand their market outside Dubai
- Attract a strong and active social following
Solution
To serve Ohana’s requirements, a website will have to be optimized for search engines and page speed. It will also require the integration of customized technology for better user experience and usability.
We created a branded website that conveyed Ohana’s story. This will catch the attention of new visitors while also encouraging them to explore the website. We displayed their best-selling products upfront so that new visitors can explore them directly from the homepage.
For the best experience, a website will have to be fast and easy to access. We created a super responsive website that is search engine optimized, helping rank on the SERP and providing a great experience to the users that click on the results.
Without an organized data structure, any website will look cluttered and be hard to navigate. We created a custom plugin that will display their products category-wise, helping people explore products without getting lost. The well-organized structure also allows frequent visitors to quickly browse and find the products they are looking for.
On the marketing front, we optimized the website for local SEO keywords so that people in their key market can find them online. We published SEO-optimized blogs at regular intervals to bring targeted traffic to their website every month. In addition, we showcased their social media profiles to increase product awareness and build a strong following.
We continued as their digital partner from building their website to creating a custom marketing program to fit the client’s budget and bringing in leads every month. We also made sure that the website is continually developed, improved, maintained and updated with the latest images and content.
68%
Increase in organic user traffic to the website in 1 year
46%
Improvement in user engagement on key landing pages of the website
2.5x
times improvement in search engine rankings for top keywords.
76%
increase in new organic enquiries/leads through website and social media
Outcome:
Thanks to the continuous maintenance and churning out quality search engine optimized content, the traffic grew from single digit to 1000s in a few months from start. Also, the website started to rank in the SERP for industry-relevant keywords.
In addition to the website traffic, the social media following improved and brought new leads and enquiries. The leads included prospects from outside the United Arab Emirates as well.
Are you looking for a partner who can build your website or bring your app idea to life? Get in touch with us to explore your possibilities.
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