Product  Case History 

B2C website offering personalized and seamless digital experience for customers

Redefining Digital Presence for a purpose driven organization

Year

2024

Services

Digital Marketing
Content Creation
Website Development
Website Support

Client

Ampera Technologies

Technology

WordPress
Social Media

About Ampera Technologies:

Ampera Technologies is a forward-thinking digital firm dedicated to empowering Persons with Disabilities (PwD) through innovative staffing, contract placements, full-time hiring, and software development projects. Unlike conventional staffing agencies or NGOs, Ampera stands out by blending technology and inclusivity to drive meaningful impact in the professional world.

Breaking Barriers: The Challenge

Ampera aimed to establish a strong digital presence that set them apart in a competitive market. Their key challenges included:

  • Differentiation: Standing out from NGOs, trusts, and traditional staffing agencies.
  • Industry Positioning: Gaining recognition as a pioneering organization addressing the unique intersection of technology and PwD inclusion following
  • Audience Connection: Building trust and credibility within a niche yet diverse audience comprising businesses, activists, and PwD candidates.

Strategic Intervention: The Solution

Our collaboration with Ampera began with an in-depth understanding of their vision, industry dynamics, and target audience. We crafted a bespoke strategy tailored to their goals:

    1. Industry Analysis:
      Conducted comprehensive research on key industry players, influencers, and activists to identify gaps and opportunities in the PwD employment and technology space.
    2. Content-Driven Leadership:
      • Developed high-impact content that highlighted industry issues and positioned Ampera as a thought leader.
      • Crafted unique, well-researched articles offering fresh perspectives on inclusivity and innovation.
      • Supported every piece with engaging visuals to maximize reach and impact.
    3. Storytelling with a Human Touch:
      • Conducted on-site shoots to capture the authentic essence of Ampera’s work culture.
      • Launched “Voices of Ampera,” a series celebrating individual employee stories, fostering connection and inspiration across their network.
    4. Community Building:
      Built a LinkedIn strategy focused on organic growth, fostering meaningful engagement, and cultivating a community of advocates for Ampera’s mission.

40%

increase in LinkedIn followers within 2 months

31%

improvement in user engagement in 2 months

1K+

applicants for Job posting in social media

100%

establishing trust and credibility in technology and PwD sector

Transformational Impact: The Results

In just three months, Ampera Technologies achieved remarkable milestones:

      • Massive Follower Growth: Grew their LinkedIn following to over 3,000 organic followers, with a week-on-week increase of 40%.
      • Unmatched Engagement: Maintained an impressive 30% engagement rate across all posts, far exceeding industry benchmarks.
      • Candidate Outreach Success: Attracted 1,000+ applications from PwD candidates without posting a single job listing.
      • Industry Recognition: Established themselves as a trusted brand, bridging the gap between technology and PwD inclusion.

Leading the Change

Ampera Technologies is now a recognized leader in their niche, thanks to a carefully crafted strategy that prioritized authenticity, innovation, and impactful storytelling. Their journey showcases the power of a strong digital presence to not only elevate a brand but also drive social change.
Looking to amplify your digital presence and stand out in your industry? Let’s create your success story.

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