Product Case History
HomeoPet LLC is a family owned business that produces a line of Natural and Homeopathic medicines for animals.
Revamping online shopping experience for US based pet care products brand
Year
2022
Services
Digital Commerce Development
Website Support
SEO
Client
Homeopet
Awards
WordPress
WooCommerce
Vision:
Homeopet wanted to have a well-designed website to enhance their brand visibility, credibility and to effectively run digital campaigns to promote their products.
Business Challenge:
HomeoPet who were using the Magento 1.x version which was outdated and had limited platform support. They also wanted to enhance the features, make it user friendly and scale the catalog to start promoting their products.
They were not leveraging content pages to spread awareness and build visibility on their brand and products. And, they were not getting the desired results via Search Engine Optimization in terms of reach or footfalls (user traffic).
Our Solution:
We did an end-to-end analysis of their digital footprint and recommended a long-term digital strategy to meet their business goals.
We recommended Woocommerce as their commerce engine as they had limited catalog and wanted to promote content articulating their vision and products.
We crafted their new information architecture, sitemap and implemented content pages in the form of articles and blogs. We leveraged WordPress as the content management system for unified and seamless experience of Content and Commerce in the same platform.
We implemented loyalty programs, newsletters and store locators for creating an engaging user experience.
We also optimized their SEO for targeted keywords to improve the visibility, product indexing and user traffic.
210%
increase in organic reach in Google and Bing search engines
76%
increase in organic user traffic in less than 6 months
28%
increase in online sales conversion from organic traffic in 6 months
39%
increase in overall online revenue within 6 months
Value Delivered:
Homeopet received positive feedback from their customers on navigating content, browsing product catalogue and overall buying experience.
For 3 out of 5 targeted keywords, they ranked within top 10 in Google rankings within 3 months and for the other 2 they ranked within top 10 in the next 2-3 months. This resulted in increased organic traffic of 84% at the end of 6 months.
With a revamped and easy to use e-commerce platform, their online sales increased by almost 40% in the first 6 months.
Their email marketing campaigns run via Mailchimp achieved an increased user engagement after click through.
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