Product Case History
CNC Exchange is a division of Gray Machinery that specializes in buying and selling pre-owned CNC Swiss-type lathes and machinery.
Revamping website design and user experience for machinery equipment reseller
Year
2023
Services
Website Design
Website Development
Website Support
Client
Drupal
Technology
Shopify
Vision:
CNC wanted to have a robust, secure and high performing website that provides a good user experience to browse through their product catalogue and other articles on their website.
Business Challenge:
Their previous website had issues with load times and was running on an older platform that required a revamp. They also wanted to have a sleek and clean user interface that caters to their audience.
Our Solution:
We analyzed their user traffic and content to come up with an information architecture, sitemap and UX comps that is in line with their expectations.
We chose PHP as the base language for their application and revamped their website in a modern technology that is easy to use with self service capabilities, high in performance, clean UI and with robust security.
We crafted the site map and designed the website in a way that is easy to navigate without much hassle to consume the information users are looking for.
We also enabled an automated chat that would help in answering FAQs and capturing leads, enquiries in a seamless way around the clock.
We also optimized their SEO for targeted keywords to improve the reach, indexing and user traffic.
74%
increase in website performance on home page and key pages
31%
improvement in user engagement in 3 months
100%
compliant with user data privacy and web governance
170+
new enquiries within 3 months
Value Delivered:
We were able to achieve high availability and performance of all the web pages with a high Page speed score.
Indexing of search results in Google were improved significantly and it resulted in increased organic traffic. Their organic traffic grew by over 21% in the first 3 months and it grew over 32% in the first 6 months.
Security is top-notch at both application and infrastructure levels.
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